Universal Thread lowers its prices

Good news from Michel Fournier of Level Extreme Inc., who announced a reduction in the price of the Universal Thread subscription, aka the Premier Universal Thread Membership or PUTM. The price of a monthly subscription drops to CAD$9.95 after the first month, while an annual subscription is reduced to CAD$99.95 (about USD$90.05 at today's exchange rates). The official announcement is at www.universalthread.com/news/subscription.asp.

This should be welcome news for everyone who subscribes to the UT, as well as for those who may have been thinking about subscribing but were put off by the price. For my part, I have always considered a PUTM subscription to be well worth the price, and now even more so. I literally can't count the number of times I've quickly found a solution to a problem or a valuable reference for an issue on the UT. It's a real time saver.

Evidently Canadian GST tax still applies to all subscriptions including international (i.e., not Canadian) residents. This has long been a source of contention but is outside Level Extreme's control. Michel said today that the appeal of this ruling is still in progress.

The only thing I'd question here is why the first month should cost more (CAD$14.95) than the standard monthly rate. It seems to me one good way to attract new subscribers would be to offer the first month for free instead of charging more for it. OTOH I suppose some people might take advantage of this, so maybe that's why it's the way it is.

Tags: Universal Thread, Visual FoxPro, VFP

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